中文提要
本研究主要采用了文獻資料法、邏輯分析法和專家訪談等研究方法，以文化產業視域下的武術舞臺劇作為研究對象，運用體育學、管理學、文化學的相關理論，從文化產業的視角對武術舞臺劇的當代發展現狀進行分析與討論，并對武術舞臺劇的產業化發展提出了自己的建議與對策。研究認為：
（1）武術舞臺劇，是由演員扮演角色，在特定的場合（即指舞臺）當眾表演的一種藝術，以武術為主要表現內容，以舞蹈為主要表現形式，綜合其它藝術元素，具有一定完整故事情節的綜合舞臺表演藝術。（2）在全球化的今天，隨著文化產業的迅速崛起和蓬勃發展，文化選擇產業化的發展之路已經成為一種必然。武術舞臺劇的出現，正是武術作為一種文化進行產業化發展而衍生出的時代產物，它迎合著當今文化產業發展的必然趨勢。（3）近年來，武術舞臺劇的發展已經取得了令人矚目的成就，不僅名聲遠播、享譽全球，而且也產生了較大的經濟效益，為中國文化產業的對外發展作出了巨大的貢獻。由此可知，武術舞臺劇作為一種創意文化產業，能夠很好的順應當今世界文化產業的發展，具有巨大的發展潛力。（4）盡管武術舞臺劇的發展取得了一定的成果，但是作為一個新興的文化產業項目，其還存在著一些問題：武術舞臺劇專業人才的缺乏，如武術表演指導、武術劇目設計、武術劇目制作等武術表演專業人才；武術舞臺劇在劇目的內容和形式上表現出單一化的特點；武術舞臺劇的市場調控無序，表現為市場運作和商業模式的滯后，市場占有率低，演出市場混亂，缺乏統一的管理和可持續性發展的長遠規劃等。這些都是當前武術舞臺劇在未來的發展中急需解決的問題。
建議是：（1）為了推動武術舞臺劇的發展，應充分發揮政府職能作用，加大對武術舞臺劇這一創意文化產業的重視，制定與之相關的政策，設立相關的管理部門，有效的掌控武術舞臺劇的市場運作，合理規劃武術舞臺劇的長遠發展。（2）注重專業性人才的培養，在專業武術院校開設武術表演專業，以培養能夠從事武術舞臺劇產業化發展的各類專業人才為目標，為武術舞臺劇的未來發展提供必備的人力資源。（3）對于目前從事武術舞臺劇產業的團體，應當予以支持，鼓勵其尋求創新與發展。通過挖據、整理豐富的武術文化資源，擺脫武術舞臺劇題材單一、內容雷同的發展現狀。在創新與發展的過程中，正確處理武術與其他藝術的“主次”關系，控制高端技術過度投入。（4）不斷提高武術舞臺劇的質量，打造更多具有本民族特色的自主知識產權和強勢品牌的武術舞臺劇，并充分發揮各種傳播媒介的宣傳作用，努力擴大武術舞臺劇的國內市場，實現武術舞臺劇的本土化發展。
關鍵詞：文化產業 舞臺劇 武術舞臺劇
Abstract
This research mainly adopts the method of literature, logical analysis and expertinterviews and other research methods, to cultural industry from the perspective of themartial arts drama as the research object, makes the use of sports science, management,the related theories of cultural studies, contemporary development status of martial artsdrama from the perspective of cultural industry were analyzed and discussed, and putforward the suggestions and Countermeasures of martial arts drama of industrializationdevelopment. Research:
（1） the martial arts drama, is the role played by the actor, in specific occasions（refers to the stage to perform in public） art, Wushu as the main content, to dance as themain form of expression, combined with other artistic elements, with a complete storyof integrated dance and the performing arts. （2） in the globalization today, with the rapiddevelopment of the cultural industry and the rapid development of the cultural choice,the development of the industrialization of the road has become a necessity. Theappearance of the martial arts drama is the product of the times which is derived fromthe development of the culture, which caters to the inevitable trend of the developmentof the culture industry. （3） in recent years, the development of martial arts drama hasmade remarkable achievements, not only reputation is far sow, has earned a globalreputation, but also produce the greater economic benefits, and foreign development ofthe cultural industry of China made a great contribution. As a result, the martial artsdrama as a creative cultural industry, can well adapt to the development of the world'scultural industry, has a huge development potential. （4） although martial arts dramadevelopment has made certain achievements, but as an emerging cultural industryprojects, there are a some problems: lack of martial arts drama professionals, such asmartial arts guide, design of Wushu Repertoire, martial arts repertoire productionmartial arts professionals; martial arts drama in the content and form of drama showedthe characteristics of single; martial arts drama market regulation disorder, the lag ofmarket operation and business model, the market share is low show confusion in themarket, the lack of unified management and sustainable development of long-termplanning. These are the problems that the martial arts plays need to be resolved in thefuture development.
Suggestion: （1） in order to promote the development of martial arts drama, shouldgive full play to the functions of government, increase the importance of martial artsdrama the cultural and creative industry, formulated and relevant policies, theestablishment of relevant administrative departments, effective control of the martialarts drama, market operation, rational planning of the long-term development of themartial arts drama. （2） pay attention to the cultivation of professional talents, inprofessional martial arts academies opened a martial arts professional, to train in martialarts drama industrialization development, various types of professional talent as the goal,for the future development of martial arts drama, provide the necessary humanresources. （3） for the group that is currently engaged in the industry of the martial arts,it should be supported and encouraged to seek for innovation and development.
According to the digging and finishing of the rich martial arts and culture resources, getrid of the single theme of the martial arts drama, the same content of the samedevelopment status quo. In the process of innovation and development, correctly handlethe relationship between Wushu and other arts, control the excessive investment ofhigh-end technology. （4） continuously improve martial arts drama, quality, to createmore with independent intellectual property rights of the national characteristics and thestrong brand of martial arts drama, and give full play to the promotion role of the media,efforts to expand the martial arts drama, the domestic market, realize the developmentof the localization of the martial arts drama.
Key words: cultural industry Stage drama Wushu drama
目 錄
1 研究背景與研究意義
1.1 研究背景
1.2 研究意義
2 國內外文獻綜述
2.1 國內文獻綜述
2.1.1 關于文化產業概念的研究
2.1.2 關于舞臺劇概念的研究
2.1.3 關于武術舞臺劇概念的研究
2.1.4 關于武術舞臺劇發展現狀的研究
2.1.5 關于武術舞臺劇發展對策的研究
2.2 國外文獻綜述
3 研究對象與研究方法
3.1 研究對象
3.2 研究方法
3.2.1 文獻資料法
3.2.2 邏輯分析法
3.2.3 專家訪談法
4 研究結果與分析
4.1 相關概念的界定
4.1.1 文化產業
4.1.2 舞臺劇
4.1.3 武術舞臺劇
4.2 文化產業視域下武術舞臺劇的歷史進
4.2.1 武術舞臺劇的萌芽
4.2.2 武術舞臺劇的形成
4.2.3 武術舞臺劇的現狀
4.3 文化產業視域下武術舞臺劇的存在問題
4.3.1 文化產業視域下武術舞臺劇內容形式單一
4.3.2 文化產業視域下武術舞臺劇專業人才匱乏
4.3.3 文化產業視域下武術舞臺劇市場調控無序
4.4 文化產業視域下武術舞臺劇的發展對策
4.4.1 培養武術舞臺劇專業人才，創立專業武術演藝組織機構
4.4.2 汲取和借鑒其他藝術要素，實現武術舞臺劇的創新發展
4.4.3 制定有效的市場營銷戰略，打造武術舞臺劇的自主品牌
5 結論與建議
5.1 結論
5.2 建議
6 參考文獻
9 致 謝
本研究主要采用了文獻資料法、邏輯分析法和專家訪談等研究方法，以文化產業視域下的武術舞臺劇作為研究對象，運用體育學、管理學、文化學的相關理論，從文化產業的視角對武術舞臺劇的當代發展現狀進行分析與討論，并對武術舞臺劇的產業化發展提出了自己的建議與對策。研究認為：
（1）武術舞臺劇，是由演員扮演角色，在特定的場合（即指舞臺）當眾表演的一種藝術，以武術為主要表現內容，以舞蹈為主要表現形式，綜合其它藝術元素，具有一定完整故事情節的綜合舞臺表演藝術。（2）在全球化的今天，隨著文化產業的迅速崛起和蓬勃發展，文化選擇產業化的發展之路已經成為一種必然。武術舞臺劇的出現，正是武術作為一種文化進行產業化發展而衍生出的時代產物，它迎合著當今文化產業發展的必然趨勢。（3）近年來，武術舞臺劇的發展已經取得了令人矚目的成就，不僅名聲遠播、享譽全球，而且也產生了較大的經濟效益，為中國文化產業的對外發展作出了巨大的貢獻。由此可知，武術舞臺劇作為一種創意文化產業，能夠很好的順應當今世界文化產業的發展，具有巨大的發展潛力。（4）盡管武術舞臺劇的發展取得了一定的成果，但是作為一個新興的文化產業項目，其還存在著一些問題：武術舞臺劇專業人才的缺乏，如武術表演指導、武術劇目設計、武術劇目制作等武術表演專業人才；武術舞臺劇在劇目的內容和形式上表現出單一化的特點；武術舞臺劇的市場調控無序，表現為市場運作和商業模式的滯后，市場占有率低，演出市場混亂，缺乏統一的管理和可持續性發展的長遠規劃等。這些都是當前武術舞臺劇在未來的發展中急需解決的問題。
建議是：（1）為了推動武術舞臺劇的發展，應充分發揮政府職能作用，加大對武術舞臺劇這一創意文化產業的重視，制定與之相關的政策，設立相關的管理部門，有效的掌控武術舞臺劇的市場運作，合理規劃武術舞臺劇的長遠發展。（2）注重專業性人才的培養，在專業武術院校開設武術表演專業，以培養能夠從事武術舞臺劇產業化發展的各類專業人才為目標，為武術舞臺劇的未來發展提供必備的人力資源。（3）對于目前從事武術舞臺劇產業的團體，應當予以支持，鼓勵其尋求創新與發展。通過挖據、整理豐富的武術文化資源，擺脫武術舞臺劇題材單一、內容雷同的發展現狀。在創新與發展的過程中，正確處理武術與其他藝術的“主次”關系，控制高端技術過度投入。（4）不斷提高武術舞臺劇的質量，打造更多具有本民族特色的自主知識產權和強勢品牌的武術舞臺劇，并充分發揮各種傳播媒介的宣傳作用，努力擴大武術舞臺劇的國內市場，實現武術舞臺劇的本土化發展。
關鍵詞：文化產業 舞臺劇 武術舞臺劇
Abstract
This research mainly adopts the method of literature, logical analysis and expertinterviews and other research methods, to cultural industry from the perspective of themartial arts drama as the research object, makes the use of sports science, management,the related theories of cultural studies, contemporary development status of martial artsdrama from the perspective of cultural industry were analyzed and discussed, and putforward the suggestions and Countermeasures of martial arts drama of industrializationdevelopment. Research:
（1） the martial arts drama, is the role played by the actor, in specific occasions（refers to the stage to perform in public） art, Wushu as the main content, to dance as themain form of expression, combined with other artistic elements, with a complete storyof integrated dance and the performing arts. （2） in the globalization today, with the rapiddevelopment of the cultural industry and the rapid development of the cultural choice,the development of the industrialization of the road has become a necessity. Theappearance of the martial arts drama is the product of the times which is derived fromthe development of the culture, which caters to the inevitable trend of the developmentof the culture industry. （3） in recent years, the development of martial arts drama hasmade remarkable achievements, not only reputation is far sow, has earned a globalreputation, but also produce the greater economic benefits, and foreign development ofthe cultural industry of China made a great contribution. As a result, the martial artsdrama as a creative cultural industry, can well adapt to the development of the world'scultural industry, has a huge development potential. （4） although martial arts dramadevelopment has made certain achievements, but as an emerging cultural industryprojects, there are a some problems: lack of martial arts drama professionals, such asmartial arts guide, design of Wushu Repertoire, martial arts repertoire productionmartial arts professionals; martial arts drama in the content and form of drama showedthe characteristics of single; martial arts drama market regulation disorder, the lag ofmarket operation and business model, the market share is low show confusion in themarket, the lack of unified management and sustainable development of long-termplanning. These are the problems that the martial arts plays need to be resolved in thefuture development.
Suggestion: （1） in order to promote the development of martial arts drama, shouldgive full play to the functions of government, increase the importance of martial artsdrama the cultural and creative industry, formulated and relevant policies, theestablishment of relevant administrative departments, effective control of the martialarts drama, market operation, rational planning of the long-term development of themartial arts drama. （2） pay attention to the cultivation of professional talents, inprofessional martial arts academies opened a martial arts professional, to train in martialarts drama industrialization development, various types of professional talent as the goal,for the future development of martial arts drama, provide the necessary humanresources. （3） for the group that is currently engaged in the industry of the martial arts,it should be supported and encouraged to seek for innovation and development.
According to the digging and finishing of the rich martial arts and culture resources, getrid of the single theme of the martial arts drama, the same content of the samedevelopment status quo. In the process of innovation and development, correctly handlethe relationship between Wushu and other arts, control the excessive investment ofhigh-end technology. （4） continuously improve martial arts drama, quality, to createmore with independent intellectual property rights of the national characteristics and thestrong brand of martial arts drama, and give full play to the promotion role of the media,efforts to expand the martial arts drama, the domestic market, realize the developmentof the localization of the martial arts drama.
Key words: cultural industry Stage drama Wushu drama
目 錄
1 研究背景與研究意義
1.1 研究背景
1.2 研究意義
2 國內外文獻綜述
2.1 國內文獻綜述
2.1.1 關于文化產業概念的研究
2.1.2 關于舞臺劇概念的研究
2.1.3 關于武術舞臺劇概念的研究
2.1.4 關于武術舞臺劇發展現狀的研究
2.1.5 關于武術舞臺劇發展對策的研究
2.2 國外文獻綜述
3 研究對象與研究方法
3.1 研究對象
3.2 研究方法
3.2.1 文獻資料法
3.2.2 邏輯分析法
3.2.3 專家訪談法
4 研究結果與分析
4.1 相關概念的界定
4.1.1 文化產業
4.1.2 舞臺劇
4.1.3 武術舞臺劇
4.2 文化產業視域下武術舞臺劇的歷史進
4.2.1 武術舞臺劇的萌芽
4.2.2 武術舞臺劇的形成
4.2.3 武術舞臺劇的現狀
4.3 文化產業視域下武術舞臺劇的存在問題
4.3.1 文化產業視域下武術舞臺劇內容形式單一
4.3.2 文化產業視域下武術舞臺劇專業人才匱乏
4.3.3 文化產業視域下武術舞臺劇市場調控無序
4.4 文化產業視域下武術舞臺劇的發展對策
4.4.1 培養武術舞臺劇專業人才，創立專業武術演藝組織機構
4.4.2 汲取和借鑒其他藝術要素，實現武術舞臺劇的創新發展
4.4.3 制定有效的市場營銷戰略，打造武術舞臺劇的自主品牌
5 結論與建議
5.1 結論
5.2 建議
6 參考文獻
9 致 謝
