目 錄
摘要
Abstract
第一章 緒論
一、研究的背景和意義
（一）研究背景
（二）研究意義
二、國內外研究現狀
（一）大數據下用戶興趣模型的研究
（二）大數據背景下影視運營的研究
（三）大數據背景下影視創作的研究
（四）研究評述
三、論文的主要研究內容
四、研究方法和論文的組織結構
第二章 大數據環境下的影視創作背景
一、大數據的含義
二、大數據帶來的變革
三、大數據在影視媒體中的應用
第三章 以電影《美人魚》為例闡述大數據背景下的影視創作的發展
一、電影《美人魚》概況
二、電影《美人魚》的大數據分析
（一）電影《美人魚》大數據分析的數據定位
（二）電影《美人魚》大數據分析的內容篩選
（三）電影《美人魚》大數據分析的觀眾選定
三、電影《美人魚》大數據分析總結
第四章 大數據對影視創作的影響及其存在的問題
一、大數據對影視創作的影響
（一）大數據對作家觀念和作品主題的影響
（二）大數據對文學創作的影響
（三）大數據對經典文學的顛覆
二、大數據時代影視創作存在的問題
（一）大數據分析在國內尚未成熟
（二）忽略了影片的實質內容
第五章 對大數據背景下影視創作環節的一些建議
一、需要培育大數據分析基礎設施
（一）信息聚合類影視網站是一個商機
（二）注重數據分享
二、需要注重影片的藝術價值
（一）采用分類評分
（二）通過市場預熱降低投資風險
（三）藝術價值與票房并重
結論
參考文獻
致謝
摘 要
隨著云計算和大數據的蓬勃興起，通過大量的數據挖掘觀眾的興趣從而指導影視創作的手段已經引起越來越多專家學者的關注。2013 年，美國視頻網站 Netflix投拍的電視劇《紙牌屋》第一次將大數據技術運用于影視創作之中，取得了巨大的成功，自此全球的影視業都開始關注大數據在影視創作中的應用。對我國投拍的電影《美人魚》的大數據分析也為今后的影視創作提供了大量可供參考的依據。
但當前大數據在影視創作上的應用仍然存在很多問題，如僅僅只依靠市場、收視率、票房來評價影視作品存在很大的局限性，票房反映不了人的心理狀態也反映不了人們對一部作品的喜愛程度。在此背景下，本文對大數據對影視創作的影響展開研究。
首先是大數據環境下的影視創作背景，所謂的大數據指的是海量的資料和數據，大數據分析則是通過分布式云平臺將海量的用戶行為數據或者其他數據收集上來之后，對用戶行為進行分析的手段，當然，其目的可能多種多樣，用戶行為分析只是其中的一個目的。大數據一般指數據容量大，數據種類多，數據價值密度低，數據處理速度需求快。對海量數據的快速篩選、精準投放或者是用于指導營銷和決策，大數據和云計算擁有著越來越廣闊的應用前景，在社交網絡發布信息沒有任何門檻，信息如病毒般擴散，從海量的信息中挖掘出有價值的信息可以為用戶的決策或者學習提供幫助，也可以為用戶節省大量的時間和精力，亦可以為企業的決策提供支持。其次是大數據背景下的影視創作現狀，這部分主要以案例研究為主?！睹廊唆~》電影在取得不俗的票房成績的另一面是影片的批評聲不斷，一直飽受爭議，也說明這部電影仍然存在很多不盡如人意之處。思維方式即互聯網思維方式，在互聯網時代，青少年是主力軍，電影《美人魚》通過大數據分析以青少年受眾為主要突破口，并在之后的市場定位、生產制作過程和營銷策略等等方面無一不圍繞著這一群體進行設計，這使得電影《美人魚》在取得成功的同時也伴隨著諸多的爭議。三是大數據背景下的影視創作存在的問題，通過案例研究，分析我國在大數據背景下的影視創作的不足。對于電影的投資方來說，當然希望投資的每部電影都能夠獲得很好的票房，獲得不錯的收益，因此，投資商就希望通過大數據分析來降低自己的投資風險，大數據分析對影視創作來說，有其有利的一面，但也有其不利的一面，就是在以商業利益為導向的社會里，投資商為了規避風險，使得很多有價值的作品得不到拍攝的機會，因為沒有投資商愿意投錢拍攝。最后是大數據背景下的影視創作對策建議。在大數據背景下，電影《美人魚》雖然有爭議，但總體上仍然可以作為成功的案例。電影首先是要以消費者、受眾為中心，明確市場定位，這也正是電影《美人魚》通過大數據分析所做的努力。但是，電影終歸還是門藝術，是藝術就要有藝術價值而不能為商業利益所綁架，所以，拍攝一部影視作品的最終目的應是一部觀眾喜歡的具有藝術價值的作品。
在影視創作大數據的理論研究上我國還比較缺乏，大多都是對實例的分析，缺乏系統的具有指導意義的理論，本文的研究期望能夠對相關領域的理論研究提供借鑒。此外，我國的影視創作和好萊塢影視創作相比仍然有著很大的差距，如何面對新媒體和大數據帶來的巨大變革，幫助影視創作者抓住機遇、迎接挑戰，是本文的現實意義所在。
關鍵詞 大數據；影視創作；數據挖掘
Abstract
With the booming of cloud computing and big data, through a lot of the audience'sinterest so as to guide data mining means of film and television creation has drawn theattention of more and more experts and scholars, in 2013, the video site Netflixsuperhero TV series \\“house of CARDS\\” for the first time the big data technologyapplied to film and television creation, has been a huge success, since then the globalindustry began to focus on big data in the application of the film and television creation.
Superhero movies in China\\“Mermaid \\”series data analysis also provides a largenumber of reference for the future of the film and television creation. But the current bigdata in the application of film and television creation still exist many problems, such asonly rely on the market, in response to ratings, the box office has a large limitation toevaluate the film and television works, the box office can't reflect people's state of mindcan reflect people's love in the novel. In this background, this article on big data tostudy the influence of the film and television creation.
the first is the big data under the background of the film and television creationbackground, the so-called big data refers to the vast amounts of information and data,large data analysis by distributed cloud platform will vast amounts of user behavior dataor other data collected, the means of the analysis of user behavior, of course, thepurpose may be varied, user behavior analysis is one of the purposes. Big data averageindex according to the large capacity, data types, data value density is low, the dataprocessing speed demand fast. For rapid screening of massive data, accurate delivery, oris used to guide the marketing and decision-making, big data and cloud computing withmore and more broad application prospects, publishing information in social networksno threshold, information spread like viruses, from the vast amounts of information candig up the valuable information for the user's decision or provide help, also can save alot of time and energy for the user, can also provide support for the decision ofenterprise. Followed by big data under the background of the film and televisioncreation present situation, this part mainly case study. \\“Mermaid \\”in theaforementioned film criticism is the other side of the box office, has been controversial,also suggests that the film there are still not satisfactory in many places. Way ofthinking that the Internet way of thinking, in the Internet age, teenagers are main force,large film\\“Mermaid \\”through data analysis to teenage audience as the mainbreakthrough point, and then the market orientation, production process and marketingstrategy, etc all around this group to carry on the design, which makes thefilm\\“Mermaid \\”in the success of also accompanied by a lot of controversy. Three is bigdata problems under the background of the film and television creation, through the casestudy, analysis of our country under the background of big data, film and televisioncreation. For film of the investor, certainly hope investment each film are able to obtaingood box office, get good benefits, therefore, investors will want to reduce theirinvestment risk through the analysis of the large data, large data analysis for film andtelevision creation, be beneficial, but also has a downside, is in the commercial interestoriented society, investors in order to avoid risk, make a lot of valuable works wasdenied the chance of shooting, because no investors willing to invest. Finally the bigdata under the background of the film and television creative countermeasures andSuggestions. Under the background of big data, the film \\“Mermaid \\”althoughcontroversial, but on the whole, still can be used as a successful case. Film is first andforemost to consumers, the audience as the center, a clear market positioning, which isthe movie\\“Mermaid \\”efforts by big data analysis. But the movie, it is an art, art isartistic value and cannot be kidnapped by commercial interests, therefore, the ultimategoal of making a film and television work should be an audience like works of art value.
In film and television creation on the research of the theory of the large data isrelatively lack in our country, mostly on the analysis of examples, the lack of a systemhas a guiding significance to the theory, in this paper, the research on the relatedtheoretical research in the field of hope. In addition, compared to China's film andtelevision creation and Hollywood film and television creation still has very bigdisparity, how to face the new media and big data bring huge change, help film creatorsto seize the opportunity, meet the challenge, is the real meaning of this article.
Key words: big data; The film and television. Data mining
摘要
Abstract
第一章 緒論
一、研究的背景和意義
（一）研究背景
（二）研究意義
二、國內外研究現狀
（一）大數據下用戶興趣模型的研究
（二）大數據背景下影視運營的研究
（三）大數據背景下影視創作的研究
（四）研究評述
三、論文的主要研究內容
四、研究方法和論文的組織結構
第二章 大數據環境下的影視創作背景
一、大數據的含義
二、大數據帶來的變革
三、大數據在影視媒體中的應用
第三章 以電影《美人魚》為例闡述大數據背景下的影視創作的發展
一、電影《美人魚》概況
二、電影《美人魚》的大數據分析
（一）電影《美人魚》大數據分析的數據定位
（二）電影《美人魚》大數據分析的內容篩選
（三）電影《美人魚》大數據分析的觀眾選定
三、電影《美人魚》大數據分析總結
第四章 大數據對影視創作的影響及其存在的問題
一、大數據對影視創作的影響
（一）大數據對作家觀念和作品主題的影響
（二）大數據對文學創作的影響
（三）大數據對經典文學的顛覆
二、大數據時代影視創作存在的問題
（一）大數據分析在國內尚未成熟
（二）忽略了影片的實質內容
第五章 對大數據背景下影視創作環節的一些建議
一、需要培育大數據分析基礎設施
（一）信息聚合類影視網站是一個商機
（二）注重數據分享
二、需要注重影片的藝術價值
（一）采用分類評分
（二）通過市場預熱降低投資風險
（三）藝術價值與票房并重
結論
參考文獻
致謝
摘 要
隨著云計算和大數據的蓬勃興起，通過大量的數據挖掘觀眾的興趣從而指導影視創作的手段已經引起越來越多專家學者的關注。2013 年，美國視頻網站 Netflix投拍的電視劇《紙牌屋》第一次將大數據技術運用于影視創作之中，取得了巨大的成功，自此全球的影視業都開始關注大數據在影視創作中的應用。對我國投拍的電影《美人魚》的大數據分析也為今后的影視創作提供了大量可供參考的依據。
但當前大數據在影視創作上的應用仍然存在很多問題，如僅僅只依靠市場、收視率、票房來評價影視作品存在很大的局限性，票房反映不了人的心理狀態也反映不了人們對一部作品的喜愛程度。在此背景下，本文對大數據對影視創作的影響展開研究。
首先是大數據環境下的影視創作背景，所謂的大數據指的是海量的資料和數據，大數據分析則是通過分布式云平臺將海量的用戶行為數據或者其他數據收集上來之后，對用戶行為進行分析的手段，當然，其目的可能多種多樣，用戶行為分析只是其中的一個目的。大數據一般指數據容量大，數據種類多，數據價值密度低，數據處理速度需求快。對海量數據的快速篩選、精準投放或者是用于指導營銷和決策，大數據和云計算擁有著越來越廣闊的應用前景，在社交網絡發布信息沒有任何門檻，信息如病毒般擴散，從海量的信息中挖掘出有價值的信息可以為用戶的決策或者學習提供幫助，也可以為用戶節省大量的時間和精力，亦可以為企業的決策提供支持。其次是大數據背景下的影視創作現狀，這部分主要以案例研究為主?！睹廊唆~》電影在取得不俗的票房成績的另一面是影片的批評聲不斷，一直飽受爭議，也說明這部電影仍然存在很多不盡如人意之處。思維方式即互聯網思維方式，在互聯網時代，青少年是主力軍，電影《美人魚》通過大數據分析以青少年受眾為主要突破口，并在之后的市場定位、生產制作過程和營銷策略等等方面無一不圍繞著這一群體進行設計，這使得電影《美人魚》在取得成功的同時也伴隨著諸多的爭議。三是大數據背景下的影視創作存在的問題，通過案例研究，分析我國在大數據背景下的影視創作的不足。對于電影的投資方來說，當然希望投資的每部電影都能夠獲得很好的票房，獲得不錯的收益，因此，投資商就希望通過大數據分析來降低自己的投資風險，大數據分析對影視創作來說，有其有利的一面，但也有其不利的一面，就是在以商業利益為導向的社會里，投資商為了規避風險，使得很多有價值的作品得不到拍攝的機會，因為沒有投資商愿意投錢拍攝。最后是大數據背景下的影視創作對策建議。在大數據背景下，電影《美人魚》雖然有爭議，但總體上仍然可以作為成功的案例。電影首先是要以消費者、受眾為中心，明確市場定位，這也正是電影《美人魚》通過大數據分析所做的努力。但是，電影終歸還是門藝術，是藝術就要有藝術價值而不能為商業利益所綁架，所以，拍攝一部影視作品的最終目的應是一部觀眾喜歡的具有藝術價值的作品。
在影視創作大數據的理論研究上我國還比較缺乏，大多都是對實例的分析，缺乏系統的具有指導意義的理論，本文的研究期望能夠對相關領域的理論研究提供借鑒。此外，我國的影視創作和好萊塢影視創作相比仍然有著很大的差距，如何面對新媒體和大數據帶來的巨大變革，幫助影視創作者抓住機遇、迎接挑戰，是本文的現實意義所在。
關鍵詞 大數據；影視創作；數據挖掘
Abstract
With the booming of cloud computing and big data, through a lot of the audience'sinterest so as to guide data mining means of film and television creation has drawn theattention of more and more experts and scholars, in 2013, the video site Netflixsuperhero TV series \\“house of CARDS\\” for the first time the big data technologyapplied to film and television creation, has been a huge success, since then the globalindustry began to focus on big data in the application of the film and television creation.
Superhero movies in China\\“Mermaid \\”series data analysis also provides a largenumber of reference for the future of the film and television creation. But the current bigdata in the application of film and television creation still exist many problems, such asonly rely on the market, in response to ratings, the box office has a large limitation toevaluate the film and television works, the box office can't reflect people's state of mindcan reflect people's love in the novel. In this background, this article on big data tostudy the influence of the film and television creation.
the first is the big data under the background of the film and television creationbackground, the so-called big data refers to the vast amounts of information and data,large data analysis by distributed cloud platform will vast amounts of user behavior dataor other data collected, the means of the analysis of user behavior, of course, thepurpose may be varied, user behavior analysis is one of the purposes. Big data averageindex according to the large capacity, data types, data value density is low, the dataprocessing speed demand fast. For rapid screening of massive data, accurate delivery, oris used to guide the marketing and decision-making, big data and cloud computing withmore and more broad application prospects, publishing information in social networksno threshold, information spread like viruses, from the vast amounts of information candig up the valuable information for the user's decision or provide help, also can save alot of time and energy for the user, can also provide support for the decision ofenterprise. Followed by big data under the background of the film and televisioncreation present situation, this part mainly case study. \\“Mermaid \\”in theaforementioned film criticism is the other side of the box office, has been controversial,also suggests that the film there are still not satisfactory in many places. Way ofthinking that the Internet way of thinking, in the Internet age, teenagers are main force,large film\\“Mermaid \\”through data analysis to teenage audience as the mainbreakthrough point, and then the market orientation, production process and marketingstrategy, etc all around this group to carry on the design, which makes thefilm\\“Mermaid \\”in the success of also accompanied by a lot of controversy. Three is bigdata problems under the background of the film and television creation, through the casestudy, analysis of our country under the background of big data, film and televisioncreation. For film of the investor, certainly hope investment each film are able to obtaingood box office, get good benefits, therefore, investors will want to reduce theirinvestment risk through the analysis of the large data, large data analysis for film andtelevision creation, be beneficial, but also has a downside, is in the commercial interestoriented society, investors in order to avoid risk, make a lot of valuable works wasdenied the chance of shooting, because no investors willing to invest. Finally the bigdata under the background of the film and television creative countermeasures andSuggestions. Under the background of big data, the film \\“Mermaid \\”althoughcontroversial, but on the whole, still can be used as a successful case. Film is first andforemost to consumers, the audience as the center, a clear market positioning, which isthe movie\\“Mermaid \\”efforts by big data analysis. But the movie, it is an art, art isartistic value and cannot be kidnapped by commercial interests, therefore, the ultimategoal of making a film and television work should be an audience like works of art value.
In film and television creation on the research of the theory of the large data isrelatively lack in our country, mostly on the analysis of examples, the lack of a systemhas a guiding significance to the theory, in this paper, the research on the relatedtheoretical research in the field of hope. In addition, compared to China's film andtelevision creation and Hollywood film and television creation still has very bigdisparity, how to face the new media and big data bring huge change, help film creatorsto seize the opportunity, meet the challenge, is the real meaning of this article.
Key words: big data; The film and television. Data mining
